25 Years of a Collective Adventure Serving a Demanding and Human-Centered Tourism
Since its creation, Yelloh! Village has been built around a strong conviction: to make camping an experience of excellence, rooted in human values, innovation, and respect for the land. Behind this ambition are more than 100 independent campsite owners who chose to unite and collectively embody a committed, visionary brand looking towards the future.
The Yelloh! Village adventure began in 2000, initiated by four campsite managers – Bernard Sauvaire, Robert Giner, Roger Pla, and Hugues Mirabel – passionate about their profession and convinced that another type of tourism was possible. Together, they laid the foundations for a new model: sharing resources, upholding high-quality standards, while maintaining their independence.
“The idea of a chain was something we discussed with two or three friends, national leaders who owned large campsites. Individually, we couldn’t fully leverage the internet. We needed to unite.” — Bernard Sauvaire, President of Yelloh! Village
From the very beginning, the brand quickly took shape: a booking center, a website, a quality charter, and a clear positioning for more comfortable, more human, and more responsible camping.
“With Yelloh!, we were the first to launch online booking.” — Bernard Sauvaire, Président of Yelloh! Village
A Rise Fueled by Commitment
Over the years, this vision strengthened and took shape through key milestones:
- 2006 : first national TV campaign, positioning the network as a pioneer of "next-generation camping"
- 2010 : launch of Yelloh! Gestures, pioneering environmental commitments in the sector
- 2013 : iconic TV campaign “Camping, yes, but royal!” with Stéphane Bern
- 2021 : launch of the “Artisans of Happiness” signature, crystallizing the brand’s DNA around care, emotion, and quality relationships
- 2023 : European campaign “Details Matter,” highlighting the importance of service, attention to detail, and connection
A Unique Model Between Franchise and Cooperation
This growth relies on a hybrid model: a strong franchise structured by demanding standards, combined with participative governance where franchisees are actively involved. Each campsite retains its soul while benefiting from personalized support, shared services, and the strength of a collective brand.
“One of the founding reasons for creating Yelloh! was to build a quality brand.” — Bernard Sauvaire, Président of Yelloh! Village
This model enables growth based on adherence rather than uniformity. Today, Yelloh! Village unites a community of committed entrepreneurs, bonded by shared values: quality, hospitality, territorial roots, and sustainable innovation.
A European Brand Looking to the Future
In 2025, the Yelloh! Village network brings together:
- 104 holiday villages, including 94 in France, 8 in Spain, and 2 in Portugal
- Over 5 000 employees in peak season
- 8.3 million overnight stays recorded
- €322 million in revenue, with €212M through the booking platform
- A loyal international clientele, with over 50 % non-French visitors
Each new campsite integration is carefully evaluated with a focus on quality, sustainability, and territorial complementarity. Innovation remains central to the strategy, whether through premium accommodations, digital services, energy efficiency, or community initiatives.
A Human, Collective, and Inspiring Story
At Yelloh! Village, success is above all built on a shared vision of hospitality, carried daily by dedicated men and women in the field. It is this warmth in welcoming guests, this attention to detail, and this passion for the profession that make the network unique.
“We are the farmers of tourism, with a long-term vision.” — Bernard Sauvaire, Président of Yelloh! Village
